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How to Succeed at International Trade Exhibition, 27th February 2018

How to Succeed at International Trade Exhibition, 27th February 2018

Date: Tuesday 27 February 2018
Time: 09:00 – 14:00 GMT
Venue: Durham County Cricket Club, Chester-le-Street, Durham, DH3 3QR

PLEASE NOTE: This workshop is ONLY open to North East registered businesses with an interest in trading overseas.

How to succeed at international trade exhibitions – maximising your investment

Participation in international trade exhibitions is a key stage for any exporting business wishing to further develop and expand their overseas reach and sales.

Research shows that despite the growth in e-commerce, social media and digital communications, face-to-face interaction remains a crucial element of the marketing mix and one which continues to drive awareness, sales, loyalty and profit:

  • 76% of visitors make a new buying decision during/after visiting a trade show
  • 93% of business directors and marketers state that face-to-face marketing is the most persuasive channel, delivering the highest ROI of any marketing investment.
  • 81% of directors claim that average order values were 15 times higher following a face-to-face interaction than any other medium

*Research conducted by Cog Research on behalf of FaceTime

However, maximising precious company resources and investment whilst participating at an international trade exhibition can be challenging.

In collaboration with 12th Man Solutions, DIT North East, as part of the ERDF funded ‘Expanding North East Presence in Overseas Markets’ project have designed an interactive workshop to assist companies overcome hurdles and challenges; avoid common mistakes and ensure they make the best use of their time and resources. The workshop is focussed on companies

  • wishing to exhibit at an international trade show for the first time or
  • who have experience already, but are keen to improve their performance and return on investment at future international trade shows

The workshop will comprise of three interlinked modules;

  • Preparing and Planning: which show? Messaging, logistics, marketing your attendance, selecting the best team
  • Implementation: effective use of time, identifying different types of visitors, maximising media attendance, networking etc
  • Evaluation and Follow-up: categorising leads effectively, actioning contacts, evaluating results

On completion of the workshop delegates will understand how to prepare better; and implement and evaluate trade event plans to drive a return on their investment and subsequent business growth.

Department of International Trade, North East

Department for International Trade (formerly UKTI) provides advice, expertise and support to ensure your success within international markets. Whether you are a new or experienced exporter, we can provide you with the knowledge and expertise of highly experienced international trade specialists, who will support your entry into new markets with confidence.

Tel: 0345 1360 169

12th Man Solutions

The 12th Man Solutions team has over 50 years combined experience in planning, executing and evaluating leading trade shows across of number of industries including food and drink, retail, manufacturing and the public sector. We have developed a breadth of understanding having worked across projects on behalf of sponsors, exhibitors, visitors and event managers. Specifically, we can help exhibitors to understand the potential and unlock better commercial results from such events both in the UK and internationally. From researching which show audience will be most receptive to an exhibitor’s proposition through to ensuring the process is in place to effectively and appropriately communicate with every lead, we enable organisations to develop and deliver end-to-end strategic plans that help them win the most business from their investment in trade events.

One to one sessions will be available at the end of the event with our team members.

Click here for more information and to register.

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